Why Users Are Frustrated

Unfair Convenience Fees

Google Pay & PhonePe now charge 2-3% extra on recharges. Paytm adds hidden platform fees.

High Dissatisfaction

82% of users are actively looking for alternatives due to rising transaction costs.

Zero Real Rewards

Scratch cards are mostly "Better Luck Next Time" or useless coupons. Users feel cheated.

A ₹4.5 Lakh Cr Market Gap

400M+

Dissatisfied Users

45%

CAGR (2023-2028)

Why Now?

  • Gen-Z Shift: Demands instant gratification & real rewards
  • Consolidation: Major players are hiking fees simultaneously
  • First-Mover: Perfect timing for a zero-fee disruptor